Sheer Rhetoric
Sheer Rhetoric
SR home page rev logo.png
rhetoric - the art (Latin) or technique (Greek) of persuasion through the use of oral, visual, or written language. The art of effective communication


Sheer Rhetoric doesn't work for you, we work with you as a member of your team. We have experience, credibility and the know-how to be a valuable asset whether it's for a major event, ongoing support or a short term project.

Sheer Rhetoric offers your team creative, effective and efficient media, marketing and communications solutions.

Sheer Rhetoric is Gennie Sheer, an industry professional who has established a reputation for excellence over more than two decades of work in media, marketing, sponsorship, public relations and communications. During her career she has worked in radio, television, print and online media and held a senior agency role servicing top-level corporate clients before establishing her own consultancy.

The consultancy draws on an enviable list of contacts, has extensive experience in high pressure and high profile situations and an ability to develop plans and execute campaigns that achieve results. 

Gennie has provided strategic marketing and communications services and advice to both large and small organisations from the board room to grass roots level. A marketing and communications generalist she has experience across a broad range of areas.

She has been involved with national and international events including as a commentator, reporter, producer, communications and marketing director. 

Her resume includes the Invictus Games Sydney 2018, six Olympic Games, three Paralympic Games, three Commonwealth Games and more than 50 World Championships and world class events. 

She also has experience client side contracting and managing agencies and partners.



create with passion | implement effectively | evaluate outcomes | deliver results


Integrity, honesty and a sense of humour are the key skills we employ in our relations with the media. It means editors, producers and journalists take our calls and trust our information.


The media can be a powerful ally in the promotion of your organisation or brand but what happens when things don't go according to plan. It’s human nature to hope a problem will go away but they rarely do. We have the expertise to manage and contain an issue to prevent it becoming a crisis but if the worst happens we'll help you achieve the best possible outcome.


Our S.W.O.T. Assessment will find out if you are getting the best return from your sponsorship portfolio and promotional campaigns. A website content check will determine if customers or members can easily access current information about your services and products. We can also work with you to scope and develop new sites from inception to go-live.


Your stakeholders, fans, members and consumers receive an avalanche of messages every day. To connect you have to define your story so that it is conveyed in a creative, compelling and concise manner so that every time you communicate you stay clear of the delete key and leave a positive impression.


Deciding what you want to say is just the first step. The next is deciding how to deliver it. We can assist with your planning and coordinate any design and production requirements across digital content and print collateral. These might include websites, brochures, social media identities, logos and corporate branding.


You need to be able tell your story regardless of whether it's good news or bad news and you need to deliver it in the style appropriate to the medium. We'll equip you with the skills to communicate with media and stakeholders.


Members and key stakeholders have a range of expectations that member organisations need to address. Timely, clear communication and consultation will help smooth the way for organisational change, support new operational systems and ensure the importance of your members and key stakeholders is appropriately acknowledged.


It’s often the case that teams have a strategy and know where they want to go but the day-to-day demands of the business mean they have no time to write the plan or develop the implementation tactics. We can take the strategy and your ideas and work with you to develop and implement plans across all areas of marketing and communications.


Events can showcase your brand but they require a significant investment of time and resources. We have experience across all facets of event management including finance, production, design, catering, staffing, operations, promotion and media relations.


To communicate you need content and whether it's digital, print, broadcast or in person, the content needs to be compelling and easy to understand. The channels might change but the 'keep it simple rule' still applies. Engage, entertain and educate are our key principles. We will help you identify and target specific messages and we'll write and edit content that reinforces your message including annual reports, speeches, soundbites, scripts, stakeholder updates and presentations.


The digital landscape is a dynamic and complex one and getting your message heard is a challenge. We can devise, design and implement the most efficient and cost effective mix of tools for you to communicate with your staff, members, customers and stakeholders. We'll also make sure you can track the results.


Social Media is a conversation that anyone can join. We'll help you engage in a two-way conversation with your stakeholders, fans, members and critics using the appropriate social media channels. Plus we'll set up the tools to track and analyse the data.


Everyone has an opinion and now everyone can publish it. Ideally your internal team manages the official Twitter and Instagram handles and interacts with the public on Facebook but sometimes you need outside assistance especially when issues arise.